Before you build, redesign, or relaunch — make sure you’re doing more than “looking pretty.” Here’s how to design a site that actually works for your business.
🎯 Step 1: Define Clear Goals
Want more bookings? Sales? Newsletter signups?
✅ Tip: Set SMART goals: “50 qualified leads per month from organic search.”
🧭 Step 2: Map the Customer Journey
Think like a user. What’s the ideal path from homepage to conversion?
✅ Tip: Create flow diagrams or use free tools like Miro.
📄 Step 3: Create Dedicated Landing Pages
Every product, service, or ad should point to a targeted page with one CTA.
✅ Tip:
Use tools like Unbounce, Webflow, or Elementor to create custom pages fast.
🎁 Step 4: Offer Lead Magnets
Give value in exchange for contact info — eBooks, audits, discount codes.
✅ Tip:
Connect forms to your CRM (like Mailchimp or HubSpot) for easy follow-ups.
📊 Step 5: Set Up Tracking & Analytics
Without data, you’re guessing.
✅ Tip:
Use Google Analytics 4 and install Hotjar to record sessions and heatmaps.
📈 A website without strategy is just a placeholder.
